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洽洽食品工廠大揭秘,創新、智能化讓人大開眼界

發布日期:2019-02-20  瀏覽次數:831

       洽洽食品預計2018年凈利潤在3.51~4.47億元,同比增長在10%40%之間。2018年三季報公司實現營業收入29.10億元,同比增長15.92%。企業采取了提價、對產品進行升級、小黃袋每日堅果等新品推出擴充產品矩陣等措施,維持穩健增長。

       洽洽旗下的小黃袋“每日堅果”2019年1月份銷售額突破1億元。在洽洽入局每日堅果后,這一大單品銷售表現節節攀登,為企業的業績增長做出了不少貢獻。

       而節前,央視采訪了洽洽企業的高管和一線工廠的工作人員,并直達企業“心臟”——工廠,揭開了瓜子品類巨頭的神秘面紗。

休閑食品成熱門年貨  企業備貨加班忙生產



        洽洽食品董事會秘書——陳俊說:“目前,洽洽企業聚焦兩個主業:第一個主業是瓜子;第二個主業是堅果。主要是看到休閑食品的一個巨大的市場機會和發展的空間,所以企業會聚焦在休閑食品的發展。”

加大研發力度  休閑食品創新成為發展關鍵


 

       洽洽食品總裁助理——王斌說:“比方說以前洽洽的瓜子口味都是很傳統的五香、奶油、原味,而如今新出的核桃味、焦糖味、海鹽味等,就是一些很新潮的瓜子跨界的瓜子。”

       洽洽食品董事會秘書——陳俊說:“普通的、傳統的瓜子,成長速度每年是在5%—10%左右,但是洽洽推出的中高端系列,成長速度是傳統的兩倍以上。在2017年推出每日堅果之后,產品成翻倍的成長速度。

節省成本提高產品品質  智能制造助力生產


       洽洽食品供應鏈副總經理——儲永生說:“每周都會開展類似“智能制造系統方案活動”,2018年總共開展了4276次這樣的小組活動,就能夠讓現場一線人員的知識和技能得到提升。”

 

       這條生產線是企業自主開發,瓜子全自動流水線,自動包裝、運輸、裝箱一體化,工藝控制實現全流程自動控制以及遠程監控。這樣,不僅讓效率得到提升,讓企業的生產標準也得到精準的執行。像這樣的生產線,以前企業需要用200多人,現在只需要20人。一年節約人工成本超過1000萬元以上。

 

來源 | 央視財經

 

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